Dundee Football Club is proud to announce a multi-year partnership renewal with Assai Records, the award-winning independent record retailer renowned for its deep roots in Scottish music culture.
This exciting collaboration brings together two iconic Dundee brands, uniting football and music to create unique experiences for fans and the wider community. The partnership will see Assai Records continue as the official audio partner of Dundee FC, featuring the distinctive Assai logo on the warm up tops with club inspired playlists published on the dual branded Spotify channel.
As part of the agreement, fans can look forward to exclusive events and collaborative campaigns celebrating the shared passion for sport and music in Dundee. The partnership will also explore opportunities to support local artists and enhance matchday experiences through music-driven activations.
John Nelms, Managing Director at Dundee FC, said:
“We are delighted to continue our relationship with Assai Records as a partner of Dundee Football Club. This collaboration reflects our commitment to connecting with our community in new and creative ways. Assai’s reputation and passion for music align perfectly with the energy and identity of our club and supporters.”
Keith Ingram, Owner at Assai Records, added:
“Partnering with Dundee FC is a natural fit for us. Both organisations are deeply embedded in the city’s culture, and we’re excited to bring music and football fans together through this partnership. We look forward to creating something truly special over the coming years.”
This partnership marks another step in Dundee FC’s ongoing efforts to build strong, meaningful relationships with local and national brands, enhancing the experience for supporters and contributing to the vibrancy of the Dundee community.
