Dundee Football Club can confirm it will submit applications to Dundee City Council to secure licences for the controlled sale of alcohol at selected William Hill Premiership matches during the 2026/27 season.

The initiative forms part of the Club’s ongoing commitment to enhancing the supporter experience at Dens Park, while ensuring a safe, welcoming and enjoyable matchday environment for all fans. Following the successful introduction of controlled alcohol sales during this summer’s Premier Sports Cup group stage matches at Dens Park, and similar positive experiences at a number of clubs across Scotland, the Club intends to apply for licences on a match-by-match basis.

Applications will only be considered for lower-risk, non-Category CIR fixtures and will be made in consultation with the relevant authorities. Each application will be subject to approval and reviewed individually. If granted, supporters in the Bobby Cox and Bob Shankly stands will be able to purchase alcohol before kick-off.

Sales will be operated in full compliance with all licensing conditions and under strict safety and stewarding arrangements. Alcohol consumption will be restricted to designated concourse areas and will not be permitted in view of the pitch. These areas will be closely monitored to ensure the comfort, safety and enjoyment of all supporters, with existing match day safety protocols remaining fully in place. All sales of alcohol will be strictly for those over the age of 18, however children are still welcome within the stands with alcohol sales.

Dundee Football Club recognises that matchday experiences continue to evolve, and this proposal is intended to offer supporters greater choice while maintaining the high standards of safety, security and fan wellbeing that remain central to every fixture at Dens Park. Experiences from previous approved applications across Scottish football have demonstrated that a carefully managed and responsible approach to alcohol sales can enhance the overall matchday experience while maintaining a safe and positive environment for supporters, staff and the wider community.

You can buy season tickets in the Bobby Cox stand HERE. If you have already purchased a season ticket in another stand and wish to move to a stand selling alcohol, please contact the ticket office.