Cheer on the Dee with a pint

Cheer on the team with a pint tomorrow at Dens as we host Partick Thistle in the Ladbrokes Premiership.

Throughout the stadium tomorrow we will be selling Heineken non-alcoholic beer from the kiosks in the stands.

It’s a model which has been used throughout Europe for a number of years and will allow you to enjoy a pint while watching the match.

Managing Director John Nelms said, “The model started in Germany and Austria at Champions League matches where alcohol is not permitted.  These fans overwhelmingly prefer non-alcoholic beer during the match as opposed to other typical offerings such as soft drinks, tea, and coffee.  So, tomorrow and throughout the festive period we will be selling Heineken non-alcoholic beer by the pint and you can have it at your seat while you cheer on the Dee. It is the next best thing to the real thing.”