Assai Records is a record shop born and bred in Dundee and has featured on the Financial Times’ “world’s greatest record stores” list. They are renowned for their passionate support of music culture, vinyl enthusiasts, and live performance.
Founded in Dundee and now with stores in Edinburgh and Glasgow, Assai Records has built a loyal following in Scotland and worldwide through its online store. They have become known for their wide selection of vinyl records, CDs, and other music-related products.
Assai have built a strong reputation within the local and UK-wide music community due to their extensive catalogue, knowledgeable staff, and commitment to supporting both new releases and classic albums.
Assai Records is thrilled to announce its new partnership with Dundee Football Club, which will see the company become the official sponsor of the club’s warm-up kit for the 2025/26 season. As part of this collaboration, the Assai Records logo will feature on the back of the first team’s warm-up shirts. The partnership is also the start of an exciting relationship between Assai Records and Dundee Football Club, which will see both organisations work together on various projects.
Keith Ingram, Owner of Assai Records. “In August this year, Assai Records celebrates its 10th Anniversary, and during that time we have opened stores in Dundee, Edinburgh and Glasgow. To celebrate our tenth birthday, we want to continue our relationships within the local community and to build new ones in the city where it all began for Assai Records. We will also be working to bring more local and international musicians to Dundee for the people of Dundee. We are delighted to be the official sponsor of Dundee FC’s warm-up top. We are really looking forward to working alongside Dundee Football Club and seeing our logo on the shirts as the players warm up before they kick off.”
John Nelms, Managing Director of Dundee Football Club, added: “It’s fantastic to welcome Assai Records into our partnership family as the official sponsor of our warm-up tops. Over the past ten years, Assai have become the go-to music store in Dundee and has grown significantly during that time. It’s wonderful to see a local business serve the people of Dundee and go from strength to strength. They bring musicians from all over the world to Dundee, as well as giving local musicians a platform to perform. They have become an extremely important part of the city of Dundee, and we are delighted to now be working alongside them.”
