22/23 kit launched

We are delighted to reveal our 2022/23 match kits, in conjunction with our sportswear supplier Macron.

This season will also see a return of our 100 kids vs. the first team. The first 50 away kits (aged 13 and under) purchased online and the first 50 away kits in store will receive a ticket to take part in the match. Details of the date for the match will follow.

Both the home and away kit will go on sale tonight at 5pm online and from 10am on Friday in store at Dundee Direct.

Every year we look to the city of Dundee and the club to take inspiration for the kit. This year that inspiration has been drawn from the V&A. In the early days when the initial concept of the V&A was revealed to the public, these were shown as a series of sketches. This seasons away kit has taken inspiration from those original sketches.

Our home kit on the other hand is always a much more traditional kit. The inspiration behind this again relates to the V&A but in a much more subtle manner. You can tell from the embossing on the shirt and the reflectiveness when the light hits it that this mimics the exterior of the V&A. 

Our design process starts out in the Italian city of Bologna, where the creative team enter the dream room and start crafting drawings and sketches of what the kit could eventually look like.

After selecting patterns, designs, fabrics, necklines, colour tones and much more the designs are then brought to life by this talented company in the production phase. 

As part of Macron’s new project “Macron 4 the planet” which includes a series of initiatives aimed at supporting the environment, the Italian leading company in the international sportswear market has started production for a few sponsored clubs of shirts made from 100% PET recycled polyester.

We are delighted to announce that Dundee Football Club is one of these clubs and our new range includes this innovative fabric known as Eco Soft Lock. 

For each Shirt produced the equivalent of 13 ½ litre bottles yields a quantity of polyester thread sufficient to make each garment. 

Made mostly of oil or natural gas PET is 100% recyclable. The collected PET is reduced to chips and treated to obtain a thread that will guarantee the same performance as that of a virgin thread. As it doesn’t lose its characteristics during treatment, PET can be repeatedly recycled. 

From experience we know football shirts are one of the very few items of clothing that stand the test of time but by adapting our range to include this fabric we are helping to ensure that when these shirts have reached the end of their lifespan they can go on and be recycled like the images you may have already seen of some of the innovative ways these football shirts have been recycled and transformed.

We would like to thank the V&A for very kindly allowing us to host our kit unveiling today that allowed some of our Academy players and their families to be the first to view the new kits. We would also like to mention that there are some fantastic exhibitions that will be coming up which features workshops on all thing’s plastics related

V&A Dundee’s next exhibition, Plastics: Remaking our world will open at the museum on 29 October.  

This exhibition will chart the changing fortunes of plastic over the past 170 years. It will ask the question ‘How did we get here?’, and will present the story of plastic from its invention to its current over use, from the history of what was once considered a magical material to the challenge of plastic pollution today as one of the world’s most urgent issues.

The show will feature prototypes, new technologies, and cutting-edge materials and show how designers are grapple with a material that has changed our world.  This exhibition is a brilliant opportunity for you to learn how you can contribute to improving our relationship with plastic and we hope you will come to see it.  We should also add all under 18s go free of charge.